Privacy policy
PRIVACY POLICY
Last Updated: July 2026
At Ruler Attire, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, disclose, and protect your information when you visit www.rulerattire.com, make a purchase, subscribe to our marketing communications, or otherwise interact with our website.
By accessing or using our website, you acknowledge that you have read and understand this Privacy Policy.
Information We Collect
We collect information that you voluntarily provide to us, information collected automatically through your use of our website, and information received from trusted third-party service providers.
Information you may provide includes:
- Name
- Email address
- Phone number
- Shipping address
- Billing address
- Payment confirmation
- Order history
- Account information
- Customer service communications
- Product reviews
- Wishlist and shopping cart activity
Payment information is processed securely by our payment processors. Ruler Attire does not store complete credit card or payment information on our servers.
Automatically Collected Information
When you visit our website, certain information may automatically be collected, including:
- IP address
- Browser type
- Device type
- Operating system
- Pages visited
- Time spent on our website
- Referral source
- Shopping behavior
- Cookies and similar technologies
This information helps us improve website performance, security, and your shopping experience.
How We Use Your Information
We use your information to:
- Process and fulfill orders
- Ship products
- Provide customer support
- Send order confirmations and tracking information
- Process returns or warranty claims
- Improve our website and services
- Prevent fraud and unauthorized transactions
- Detect security issues
- Personalize your shopping experience
- Send promotional emails and SMS messages (only where permitted or with your consent)
- Comply with legal obligations
Marketing Communications
If you choose to subscribe to our email or SMS marketing, we may send you:
- Product releases
- Restock notifications
- Promotions
- Exclusive offers
- Brand updates
You may unsubscribe from marketing emails at any time by clicking the Unsubscribe link included in our emails.
You may opt out of SMS marketing by following the instructions provided in the text messages, such as replying STOP, where supported.
Even if you opt out of marketing, we may continue sending transactional emails regarding your orders.
Cookies & Tracking Technologies
Ruler Attire uses cookies and similar technologies to:
- Keep you logged in
- Save shopping cart information
- Remember your preferences
- Improve website performance
- Measure website traffic
- Analyze shopping behavior
- Deliver personalized advertisements
You may disable cookies through your browser settings. However, some website functionality may no longer operate correctly.
Because our store operates on Shopify, Shopify also uses cookies necessary to operate the storefront and checkout process.
Sharing Your Information
Ruler Attire values your privacy. We do not sell your personal information for money.
We may share your personal information with trusted third-party service providers that help us operate our business and provide our Services. These providers only receive the information necessary to perform their services and are required to protect your information in accordance with applicable laws and their own privacy obligations.
These service providers may include:
- Shopify – to operate and host our online store.
- Payment Processors – to securely process payments.
- Shipping Carriers – to fulfill and deliver your orders.
- Klaviyo – to send email marketing communications, product announcements, newsletters, abandoned cart reminders, and other promotional emails (where you have subscribed or otherwise permitted).
- Postscript – to send SMS marketing messages, order updates, and promotional text messages (where you have opted in).
- Fraud Prevention Providers – to detect and prevent fraudulent transactions.
- Analytics Providers – to better understand website traffic and improve your shopping experience.
- Advertising Partners – to display relevant advertisements and measure advertising performance.
- Customer Support Providers – to help us respond to customer inquiries and provide support.
We may also disclose your information when required to:
- Comply with applicable laws or legal processes.
- Respond to lawful requests from government authorities.
- Protect the rights, property, or safety of Ruler Attire, our customers, or others.
- Investigate suspected fraud, security incidents, or violations of our Terms of Service.
- Complete a business transaction such as a merger, acquisition, or sale of assets.
Marketing Communications
If you subscribe to our marketing communications, we may use Klaviyo to send promotional emails and Postscript to send promotional SMS text messages.
These communications may include:
- New product releases
- Restocks
- Exclusive early access
- Limited-time promotions
- Brand news
- Collection launches
- Special events
You may unsubscribe from marketing emails at any time by clicking the Unsubscribe link included in any email.
You may opt out of SMS marketing at any time by replying STOP to any Postscript text message. Message and data rates may apply.
Even if you opt out of marketing communications, we may continue to send important transactional communications regarding your orders, shipping updates, returns, customer support, or account information.
Payment Security
All payment transactions are processed through secure third-party payment providers.
Ruler Attire does not receive or store your complete credit card number.
Payment information is encrypted during transmission using industry-standard security technologies.
Data Retention
We retain your personal information only for as long as necessary to:
- Complete your order
- Provide customer service
- Maintain required business records
- Comply with legal obligations
- Resolve disputes
- Prevent fraud
After this period, information is securely deleted or anonymized when appropriate.
Your Privacy Rights
Depending on where you live, you may have rights regarding your personal information, including the right to:
- Request access to your personal information
- Correct inaccurate information
- Delete your information
- Request a copy of your information
- Withdraw marketing consent
- Request restrictions on certain processing activities
To exercise these rights, contact us at:
We may request information to verify your identity before processing your request.
Children's Privacy
Ruler Attire does not knowingly collect personal information from children under the age of 13.
If you believe a child has submitted personal information to us, please contact us immediately so we can remove the information.
International Customers
If you access our website outside the United States, you acknowledge that your information may be transferred to and processed in the United States.
By using our website, you consent to this transfer where permitted by applicable law.
Third-Party Websites
Our website may contain links to third-party websites.
We are not responsible for the privacy practices, content, or security of those third-party websites.
We encourage you to review their privacy policies before providing personal information.
Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information.
However, no method of internet transmission or electronic storage is completely secure. While we work to protect your information, we cannot guarantee absolute security.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our business practices or legal obligations.
When changes are made, the updated policy will be posted on this page with a revised Last Updated date.
Continued use of our website after changes are posted constitutes acceptance of the updated Privacy Policy.
Contact Us
If you have any questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact us:
Ruler Attire
Email: us.ruler.attire@gmail.com
Website: www.rulerattire.com